Terms of Service

Summary of Key Points

• Styld is a technology platform for beauty and wellness professionals; we are not the provider of salon, barber, or other beauty services.
• Professionals are independent businesses; Styld is not their employer, agent, or guarantor of service quality.
• Professionals pay a Subscription ($24.99/month or $199.99/year) for the app and published site. On Styld Pay card payments, End Clients pay a disclosed service fee on top of the booking amount; Professionals receive their full configured price, and Styld retains a platform fee (currently 1% of the booking amount).
• Subscriptions, payment processing, and platform fees are described in Sections 8 and 9 below.
• Most disputes with Styld are subject to binding individual arbitration and class action waivers, with opt-out rights for End Clients as described below.
• You must comply with licensing, tax, and communications laws applicable to your business and location.

1. Definitions

• “MOUS APPS LLC” — The limited liability company that operates the Styld Service. In these Terms, “Styld,” “we,” “us,” and “our” mean MOUS APPS LLC unless the context requires otherwise.
• “Styld” — The brand, App, websites, and Services operated by MOUS APPS LLC.
• “Professional” — A business user (salon owner, stylist, barber, makeup artist, nail technician, lash artist, or similar) who uses the Styld Service to operate or promote a business.
• “Account Owner” — The individual or entity that owns and administers a Styld business account.
• “End Client” — A consumer or customer who interacts with a Professional through the Styld Service.
• “Users” — Professionals, Account Owners, End Clients, and any other person who uses the Services.
• “Subscription” — A paid or trial plan ($24.99 USD/month or $199.99 USD/year, unless changed with notice) that grants a Professional access to Styld app features and a published booking site. Billed through the Apple App Store, Google Play, or other authorized channels—separate from booking payment fees.
• “Styld Pay” — Payment processing and payout features made available through Styld, including Stripe Connect Express and, where supported, in-person card payments and Tap to Pay on iPhone.
• “Platform Fee” — A fee retained by Styld on qualifying Styld Pay card transactions, calculated as a percentage of the booking or deposit amount (currently 1%). Collected through Stripe as an application fee. It is not deducted from amounts payable to the Professional.
• “Service Fee” — The additional amount charged to an End Client on card checkout above the Professional’s stated booking or deposit amount. The service fee grosses up the total charge so the Professional receives the full configured amount while covering card processing and the Platform Fee.
• “User Content” — Data, text, images, video, portfolio media, service listings, policies, messages, and other materials you submit or display through the Services.

2. Changes to These Terms

We may modify these Terms at any time in our sole discretion. We will indicate changes by updating the “Last Updated” date. Material changes may also be communicated through the App, email, or your account dashboard. Your continued use of the Services after updated Terms are posted constitutes acceptance. If you do not agree, you must stop using the Services and cancel your Subscription or delete your account as described in Section 8.

3. Privacy

Our Privacy Policy at https://styldd.com/privacy describes how we collect, use, disclose, and retain personal information. By using the Services, you agree to the Privacy Policy.

Professionals and Account Owners: With respect to End Client personal information you collect through your Styld site or App (names, contact details, booking history, photos, payment-related data, etc.), you are generally the business or controller of that information, and Styld acts as a service provider / processor on your behalf, subject to applicable privacy laws. We will process such information as described in our Privacy Policy and any data processing terms we make available.

End Clients: Styld may process your information (a) on behalf of the applicable Professional and (b) for Styld’s own operational, security, analytics, and product-improvement purposes, as described in the Privacy Policy.

4. The Styld Service; Platform Role

The Styld Service is a software platform that helps Professionals manage appointments, clients, websites, communications, and payments. Styld is not a party to any service agreement, appointment, product sale, or other transaction between a Professional and an End Client.

Professionals are independent service providers and are not employees, agents, joint venturers, partners, or contractors of Styld. Styld does not supervise, direct, control, license, or guarantee the quality, safety, legality, or outcome of any service or product offered by any Professional.

Styld shall have no liability to any End Client for any act, omission, error, representation, warranty breach, or negligence of any Professional, or for any personal injury, death, property damage, dissatisfaction with services, or other damages or expenses resulting from services or products provided by a Professional. Disputes between End Clients and Professionals must be resolved directly between them, without involvement of Styld, except where Styld voluntarily assists as a technology provider.

Subscriptions and accounts are intended for business use only, not personal or household consumer use.

5. Eligibility; Account Registration

You must be at least 18 years old and able to form a binding contract. By using the Services, you represent that you meet these requirements and that all registration information you provide is accurate and complete.

Professionals represent that they are authorized to bind the business they represent, that they will keep account credentials secure, and that they will notify us promptly at moustapha@mousappsllc.com of any unauthorized access.

Account Owners control account data for their business. If other team members access the same account, Styld treats data as owned and directed by the Account Owner unless a court of competent jurisdiction orders otherwise.

We may verify information you provide and may suspend or terminate accounts with inaccurate, incomplete, or fraudulent information.

6. Professional Obligations; Licensing and Compliance

You are solely responsible for compliance with all laws, rules, and regulations applicable to your business and use of the Services, including:

• Professional licensing and scope-of-practice rules for cosmetology, barbering, esthetics, nail services, and related fields in your state, county, or municipality;
• Tax collection, reporting, and remittance for services and products you sell;
• Consumer protection, refund, cancellation, and disclosure requirements;
• Payment card network and surcharge rules;
• Communications laws (TCPA, CAN-SPAM, state equivalents) when you send SMS, email, or push messages to clients;
• Health and safety standards for your place of business or mobile services.

Many jurisdictions require licensure before offering regulated beauty services commercially. Penalties for unlicensed practice may include fines or other enforcement. Styld does not verify licenses unless we expressly state otherwise in a separate program.

If you advertise mobile or “house call” services, you represent that you are legally permitted to perform those services at the advertised locations.

7. Acceptable Use

You agree not to use the Services to:

• Violate any law or third-party right;
• Harass, threaten, defame, discriminate against, or harm others;
• Upload malware, scrape or overload our systems, or attempt unauthorized access;
• Impersonate any person or entity or misrepresent your affiliation;
• Offer prohibited products or services, including illegal drugs, unlicensed medical treatment, sexually explicit services, or other categories we designate in our Acceptable Use guidelines;
• Process payments unrelated to your legitimate business conducted through Styld;
• Circumvent fees, security controls, or usage limits;
• Use the Services to build a competing product by copying our UI, workflows, or proprietary materials.

We may investigate violations and remove content, suspend accounts, or terminate access in our sole discretion. Failure to enforce a rule in one instance does not waive our right to enforce it later.

Account Owners are responsible for compliance by Professionals and staff using their account. Professionals are responsible for End Client conduct on their booking flows where reasonable steps are required by law.

8. Subscriptions, Fees, and Billing

Section 8 covers the Styld Subscription only (what Professionals pay to use the app and publish a site). Platform Fees on client card payments are separate and described in Section 9. Styld does not take a platform percentage on cash payments, pay-in-person-only bookings without card checkout, or Subscription charges.

8.1 Subscription Plans

Access to core business features requires an active Subscription, billed through the Apple App Store, Google Play, or other authorized channels we support. Standard plans are currently $24.99 USD per month or $199.99 USD per year. Plan names, included features, and any promotional pricing are also shown in the App at checkout. All prices are in USD unless stated otherwise. Taxes may apply as determined by the app store or applicable law.

Subscriptions are for business use tied to one business representation on Styld. Sharing one Subscription across unrelated businesses is not permitted.

8.2 Free Trials and Promotions

We may offer free or discounted trials. At the end of a trial, your Subscription converts to a paid plan at the then-current rate unless you cancel before the trial ends. We may modify or end trial offers at any time.

8.3 Billing Cycle and Renewal

Unless cancelled, Subscriptions automatically renew each billing period at the then-current rate ($24.99/month or $199.99/year, unless we notify you of a change). You authorize us and the applicable app store to charge your payment method on file. Billing dates follow the app store’s renewal schedule.

8.4 Cancellation and Account Deletion

You may cancel through Apple ID / Google Play subscription settings or by contacting moustapha@mousappsllc.com. Cancellation stops future charges but generally does not refund the current period. Deleting your account may permanently remove access to account data subject to legal retention requirements.

Cancel before your next renewal date to avoid the next charge. Subscription fees are non-refundable except where required by law or expressly stated by us.

8.5 Fee Changes

We may change Subscription fees upon reasonable notice. Continued use after the effective date constitutes acceptance. If you do not agree, cancel before the change takes effect.

8.6 App Store Terms

Mobile Subscriptions are also subject to the applicable app store’s terms. Styld does not control app store billing disputes; contact Apple or Google for those issues.

9. Styld Pay; Payment Processing; Payouts

9.1 Overview; Stripe Connect

Styld Pay enables Professionals to accept card payments from End Clients through online booking checkout, in-app card collection, and—where enabled—Tap to Pay on iPhone. Payments are processed by Stripe. Each Professional connects a Stripe Connect Express account. Client payments are processed as destination charges: funds route to the Professional’s Connect account, and Styld may retain a Platform Fee via Stripe’s application fee mechanism. MOUS APPS LLC acts as the Stripe Connect platform. Styld is not a bank and does not hold End Client funds except as directed through our payment partners.

By enabling Styld Pay, you agree to the applicable Stripe Connected Account Agreement, Stripe Services Agreement, and any other third-party payment terms presented during onboarding.

9.2 Online Booking Payments

Professionals may configure booking payments as pay in person, deposit, or full payment online, subject to Styld Pay activation and applicable settings. Amounts due at booking, balance due later, cancellation policies, and manual booking approval are configured by the Professional. Styld facilitates checkout but does not set your prices or policies.

When a Professional selects pay in person, End Clients are not charged a Service Fee on the booking site at checkout. Service Fees apply when an End Client pays by card through Styld Pay (online deposit or full payment, or in-app card/Tap to Pay collection).

9.3 Subscription vs. Platform Fee; Service Fee to End Clients

Styld charges two different types of fees:

On qualifying Styld Pay card transactions, End Clients pay a disclosed Service Fee on top of the Professional’s configured booking or deposit amount. The total charged to the card is calculated so that:

• The Professional receives 100% of the booking or deposit amount they configured (e.g., $150.00);
• Stripe card processing (currently approximately 2.9% + $0.30 on the total charge, subject to Stripe’s terms) is covered from the End Client’s Service Fee;
• Styld retains a Platform Fee of 1% of the booking or deposit amount as platform revenue (e.g., $1.50 on a $150 booking).

The Platform Fee is not taken out of the Professional’s configured price. It is included in what the End Client pays above that price. Checkout pages and in-app payment previews show the booking/deposit amount, the Service Fee, and the total charged to the card.

The current Platform Fee rate is 1% of the booking or deposit amount. We may change this rate upon reasonable notice; continued use of Styld Pay after the effective date constitutes acceptance. Rates shown at checkout and in the App at the time of payment control for that transaction.

9.4 Payouts and Reserves

Payout timing and availability depend on Stripe Connect status, bank verification, risk review, and applicable law. We or our partners may impose reserves, delays, or conditions on payouts if we reasonably believe there is elevated risk (chargebacks, disputes, suspected fraud, Terms violations, or unusual activity). We will provide notice of reserves where required.

9.5 Chargebacks and Disputes

You are responsible for chargebacks, reversals, and payment disputes related to your transactions, including providing evidence when requested. Excessive disputes may result in suspension of Styld Pay.

9.6 In-Person Card Payments and Tap to Pay

Where supported, in-app in-person card collection may use Stripe Terminal, including Tap to Pay on iPhone. The same Platform Fee model applies: End Clients (or the payer) are charged a grossed-up total on card payments; the Professional receives the configured service or balance amount; Styld retains the Platform Fee (currently 1%) via Stripe application fees. You agree to comply with Apple’s Tap to Pay on iPhone requirements, card network rules, and any merchant education or acceptance flows we present. Tap to Pay availability depends on device, region, and processor support.

Cash or other off-platform payments recorded in the App are not subject to the Platform Fee or Service Fee described in this Section.

9.7 Taxes

You are responsible for determining, collecting, reporting, and remitting taxes on services and products you sell. Styld may provide tools to assist but does not provide tax advice.

9.8 No Refund Obligation by Styld for Professional Services

Refunds for services or products are between the Professional and End Client according to the Professional’s policies, except where Styld or a payment partner is legally required to process a reversal.

10. Promo Codes, Products, and Shop Features

If you enable promotional codes, product listings, or shop features on your site, you are solely responsible for the accuracy of descriptions, inventory, pricing, fulfillment, and compliance with laws governing retail sales, shipping, and consumer rights. Styld facilitates checkout and order notifications but is not the merchant of record for your products unless we expressly agree otherwise in writing.

11. Client Communications; Reminders; Push Notifications

The Services may send email, SMS, push notifications, and in-app messages for operational purposes (booking confirmations, reminders, payment receipts) and, where permitted, marketing. You are responsible for obtaining legally required consent before we or you contact End Clients, including compliance with the TCPA, CAN-SPAM, carrier guidelines, and opt-out requirements.

Standard message and data rates may apply. End Clients may opt out of promotional messages where applicable; transactional messages related to an active booking may still be sent.

12. Websites and Booking Pages

Styld hosts customizable sites at subdomains such as {subdomain}.styldd.com. You are responsible for all content on your site (services, prices, photos, policies, portfolio, certifications, products, FAQs, etc.). You represent that you have rights to all content you publish and that it is accurate and lawful.

We may suspend sites that violate these Terms, infringe rights, or pose security or legal risk. Unpublished or subscription-lapsed sites may become unavailable until you resubscribe or republish, as described in the App.

13. Beta Features and Programs

We may offer beta, pilot, or preview features identified as such. Beta features are provided “as is”, may change or be discontinued without notice, and may never become generally available. Feedback you provide about beta features may be used by Styld without restriction or compensation.

We may run promotions, contests, or referral programs subject to additional rules presented at the time of the offer.

14. Intellectual Property; Limited License

14.1 Styld Ownership

Except for User Content, Styld and its licensors own all rights in the Services, including software, design, trademarks, documentation, and compiled content. These Terms do not transfer ownership to you.

14.2 License to You

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to use the Services for your internal business purposes. You may not sublicense, sell, reverse engineer, copy our UI or workflows to build a competing service, remove proprietary notices, or use the Services except as permitted.

14.3 User Content License

You grant Styld a worldwide, non-exclusive, royalty-free, sublicensable license to host, store, reproduce, display, distribute, and use User Content as necessary to operate and improve the Services, provide support, comply with law, and—where you use public-facing features—display content on your site and in connection with Styld marketing only as you direct or as described in the Privacy Policy.

You represent that you have all rights necessary to grant this license and that User Content does not violate third-party rights.

You will not upload protected health information (PHI) under HIPAA, full payment card numbers in free-text fields, or other sensitive data categories we prohibit in product documentation.

14.4 Feedback

If you submit ideas, suggestions, or feedback, you grant Styld a perpetual, irrevocable license to use them without compensation or attribution.

15. Third-Party Services

The Services integrate with third parties, including without limitation:

Styld does not control third-party services and is not liable for their acts or omissions. Your use of third-party services is at your own risk and subject to their terms.

Links on tenant sites to third-party websites are not endorsed by Styld.

16. App Store Additional Terms

If you download the App from the Apple App Store or Google Play, the applicable store operator is a third-party beneficiary of these Terms solely as needed to enforce them against you. You must comply with the store’s usage rules. Apple and Google are not responsible for the Services or support.

17. Representations and Warranties

You represent and warrant that:

• You have authority to accept these Terms;
• Your use of the Services complies with all applicable laws;
• Your User Content and business practices do not infringe third-party rights;
• You have obtained required consents for client communications and data processing;
• You will not use the Services for fraudulent or illegal transactions.

End Clients represent that payment information they provide is authorized and accurate.

18. Disclaimers

THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, STYLD DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ACCURACY.

We do not warrant uninterrupted, secure, or error-free operation, that defects will be corrected, or that the Services will meet your requirements. We do not guarantee booking volume, revenue, payment approval, or payout timing.

Styld is not responsible for the conduct of Users, the quality of Professional services, or interactions between Professionals and End Clients online or in person.

19. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

• MOUS APPS LLC (d/b/a Styld) AND ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS (THE “STYLD PARTIES”) SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR LOST PROFITS, DATA, OR GOODWILL, ARISING FROM OR RELATED TO THE SERVICES OR THESE TERMS, EVEN IF ADVISED OF THE POSSIBILITY.
• THE TOTAL AGGREGATE LIABILITY OF THE STYLD PARTIES FOR ALL CLAIMS ARISING FROM OR RELATED TO THE SERVICES OR THESE TERMS SHALL NOT EXCEED THE GREATER OF: (A) THE AMOUNTS YOU PAID TO MOUS APPS LLC OR STYLD FOR THE SERVICES IN THE TWELVE (12) MONTHS BEFORE THE CLAIM AROSE, OR (B) ONE HUNDRED DOLLARS ($100.00).
• FOR END CLIENTS, MOUS APPS LLC’S TOTAL LIABILITY SHALL NOT EXCEED THE GREATER OF: (A) AMOUNTS PAID DIRECTLY TO MOUS APPS LLC OR STYLD (NOT TO A PROFESSIONAL) IN THE PRIOR TWELVE MONTHS, OR (B) $100.00.

Some jurisdictions do not allow certain limitations; in those cases, our liability is limited to the fullest extent permitted by law.

You release Styld from claims arising from disputes solely between you and another User (e.g., Professional and End Client), except where such release is prohibited by law.

20. Indemnification

You agree to defend, indemnify, and hold harmless the Styld Parties from claims, damages, losses, and expenses (including reasonable attorneys’ fees) arising from:

• Your use of the Services or account;
• Your User Content;
• Your services, products, or business practices;
• Your violation of these Terms or applicable law;
• Disputes with End Clients or other Users;
• Your payment processing activity, tax obligations, or communications sent to clients.

Styld may assume exclusive defense of any matter subject to indemnification; you will cooperate.

21. Termination

We may suspend or terminate your access at any time for violation of these Terms, legal risk, non-payment, or any other reason permitted by law, with or without notice where allowed.

Upon termination:

• Your license to use the Services ends;
• Pending payouts may be processed subject to reserves, disputes, and Stripe rules;
• We may retain data as required by law and our Privacy Policy;
• Provisions that by nature should survive (payment obligations, indemnity, disclaimers, arbitration, limitations) survive.

Professionals must cancel Subscriptions through the app store to stop future Subscription charges.

22. Binding Arbitration; Class Action Waiver

PLEASE READ CAREFULLY. This section affects your legal rights.

22.1 Agreement to Arbitrate (Professionals and Registered Users)

Except for claims of intellectual property infringement or requests for injunctive relief, any dispute between you and MOUS APPS LLC (d/b/a Styld) arising from these Terms or the Services shall be resolved by binding individual arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules (or Consumer Rules for End Clients, as applicable), modified by this section.

You and MOUS APPS LLC waive the right to a jury trial and to participate in class actions, class arbitrations, or representative proceedings. Each party may bring claims only in an individual capacity.

For claims over $10,000, hearings may be held in the county of your principal place of business or as the AAA rules provide. The arbitrator’s award may be entered in any court of competent jurisdiction.

22.2 End Client Disputes

Before filing arbitration, End Clients must send a written Notice of Dispute to moustapha@mousappsllc.com with a description of the claim and desired relief, and allow 30 days for informal resolution.

End Clients may opt out of arbitration within 30 days of first accepting these Terms by emailing moustapha@mousappsllc.com with name, email, booking reference (if any), and a clear opt-out statement. Opting out of arbitration does not remove the class action waiver where enforceable.

Small claims court actions on an individual basis are permitted where jurisdiction exists.

22.3 Governing Law

These Terms are governed by the laws of the State of Connecticut, United States, without regard to conflict-of-law principles, except where prohibited by law.

For matters not subject to arbitration, exclusive jurisdiction shall be in the state or federal courts located in Connecticut, unless End Client small-claims rules provide otherwise.

23. Copyright; DMCA

If you believe content on the Services infringes your copyright, send a notice to our designated agent:

Designated agent: MOUS APPS LLC
Email: moustapha@mousappsllc.com
Subject line: DMCA Notice

Include the information required by 17 U.S.C. § 512(c)(3). We may remove or disable access to allegedly infringing material and terminate repeat infringers where appropriate.

If you believe a takedown was mistaken, you may submit a counter-notification consistent with the DMCA.

24. Miscellaneous

• Entire agreement: These Terms, the Privacy Policy, and any policies referenced herein (including payment and acceptable use guidelines posted on styldd.com) constitute the entire agreement regarding the Services.
• Severability: If any provision is unenforceable, the remainder stays in effect.
• No waiver: Failure to enforce a provision is not a waiver.
• Assignment: You may not assign these Terms without our consent. We may assign them in connection with a merger, acquisition, or sale of assets.
• Independent contractors: No partnership, agency, or employment relationship is created.
• Force majeure: We are not liable for delays due to events beyond our reasonable control.
• Export: You may not use the Services in violation of export control or sanctions laws.

25. Contact

Legal entity: MOUS APPS LLC (d/b/a Styld)
Email (support, legal, privacy & DMCA): moustapha@mousappsllc.com
Website: https://styldd.com

Appendix A — Payments Terms (Summary)

This appendix is incorporated into the Terms. Capitalized terms have the meanings in Section 1.

1. Merchant of record: For services and products sold by a Professional, the Professional is the merchant of record unless Styld states otherwise in writing.
2. Two fee types: The Subscription ($24.99/month or $199.99/year) is paid by the Professional for software access. The Platform Fee (currently 1% of the booking or deposit amount) applies only to qualifying Styld Pay card transactions and is retained by Styld via Stripe application fees—not deducted from the Professional’s configured payout.
3. Service Fee to End Clients: On card checkout, End Clients pay a disclosed Service Fee on top of the booking/deposit so the Professional receives their full configured amount and card processing is covered. Checkout UI shows booking amount, Service Fee, and total.
4. Authorization: You authorize Styld and Stripe to process payments, perform identity and risk checks, route funds to your Connect account, and collect Platform Fees as described in Section 9.
5. No platform fee on: Cash payments, pay-in-person-only bookings without card checkout, or Subscription billing.
6. Prohibited transactions: No illegal goods/services, laundering, transactions on behalf of third parties unrelated to your Styld business, or circumvention of fees.
7. Refunds: Process refunds through the App or Stripe dashboard according to your policies and card network rules.
8. Statements: You are responsible for reconciling payouts, fees, and tax reporting.
9. Suspension: We may disable Styld Pay immediately for risk, fraud, excessive chargebacks, or Terms violations.

Appendix B — Acceptable Use (Summary)

Prohibited uses include, without limitation:

• Unlicensed or illegal beauty or medical services;
• Hate, harassment, or exploitation;
• Counterfeit goods;
• Misleading pricing or bait-and-switch booking;
• Scraping or automated abuse of the platform;
• Storing PCI data outside approved payment fields;
• Reselling Styld access to unrelated third parties.

We may update detailed Acceptable Use guidelines on styldd.com from time to time.